Market analyses
There is hardly a company that does not claim to be a market leader. It is not difficult to become number 1 or the leading supplier: you define the market so that you remain the only one left in it. One of the biggest mistakes in practice is the false definition of the market.
But what is the proper market definition? And based on that: how to find gaps in the market, high-growth market segments, untapped market potential? Or even better: how to create new markets?
You can task Students‘ Vision with answering these questions. With great enthusiasm we are looking for the correct market definition and derive the future fields of growth from it.
