Competition analyses

Marketing requires differentiation and uniqueness. If you want to be different from others, you must know these others. Often there is no time to investigate the real strengths and weaknesses of competitors in depth. We are happy to do this for you.

The really dangerous competitors are usually those who are initially not recognize as being competitors:

  • new market participants that are not taken seriously
  • companies from an entirely different industry
  • start-up companies with a totally new technology

Such potential competition should not be underestimated, you must know it and examine and actively observe the development in a scenario context.

"Who is my competitor?"

Companies create strategies and new concepts. They plan for growth, want to launch innovations and develop new markets.

What is often forgotten is the possible behavior of the competition. For they want the same thing: tap markets and gain market shares. Competitor analyses are therefore a must for any strategy:

  • Where is our Achilles heel that could be attacked by the competition?
  • Where do competitors outplay us?
  • What is our uniqueness?
  • How can we permanently distinguish ourselves?
  • What to do with cross-changers and new-comers to our industry?
  • How will we successfully perform in hyper-competition?

Your contact

Students' Vision
St. Galler Unternehmensberatung
Tellstrasse 18
CH-9000 St. Gallen

Phone: +41 (0)44 913 15 80
E-mail: info[at]studentsvision.ch